The conquest of cool: business culture, counterculture, and the rise of hip consumerism

Book Cover
Author
Frank, Thomas (Thomas C.)
Publisher
University of Chicago Press
Publication Date
c1997
Language
English
Book
 Show Edition
On Shelf
Gordon College - Stack Level 3
HF 5415.1 .F72 1997
1 available
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Subjects

Subjects
Advertising
Advertising -- United States -- History -- 20th century
Advertising and youth
Advertising and youth -- United States -- History -- 20th century
Business
Consumer behavior
Consumer behavior -- United States -- History -- 20th century
History
Marketing
Marketing -- United States -- History -- 20th century
Nineteen sixties
Social conditions
Subculture
Subculture -- United States
United States -- Social conditions -- 1960-1980
United States -- Social conditions -- 1980

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Contributors
Frank, Thomas  Author
ISBN
9780226259918
9780226924632
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