Focus: how saying "no" saved Apple
Despotism: Apple's one man focus group
Perfectionism: product design and the pursuit of excellence
Elitism: hire only "A" players, fire the bozos
Passion: putting a ding in the universe
Inventive spirit: where does the innovation come from?
Case study: how it all came together with the iPod
Total control: the whole widget.
From the Book - Expanded ed.
Focus : how saying "no" saved apple
Despotism : Apple's one man focus group
Perfectionism : product design and the pursuit of excellence
Elitism : hire only "A" players, fire the bozos
Passion : putting a ding in the universe
Inventive spirit : where does the innovation come from?
Case study : how it all came together with the iPod
Total control : the whole widget
Steve Jobs's battle with cancer.
