A strategic nature: public relations and the politics of American environmentalism

Introduction: Public Relations and Its Problems

1. Seeing Like a Publicist: How the Environment Became an Issue

2. Bringing the Outside In: Managing the "External Environment"

3. Environment, Energy, Economy: The Campaign for Balance

4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus

5. Sustainable Communication: Green PR and the Export of Corporate Environmentalism

6. The Climate of Publicity: Climate Advocates and the Compromise of PR

7. "Shared Value": Promoting Climate Change for Data Worlds

Conclusion: We're Supposed to Be Engaging

Appendix 1. Interviews and Observation Sites

Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997

Notes

Bibliography

Index.