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The Devil's playbook: big tabacco, juul, and the addition of a new generation
The Devil's playbook: big tabacco, juul, and the addition of a new generation
Author
Etter, Lauren
Publisher
Crown
Publication Date
[2021]
Language
English
Book
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Table of Contents
From the Book - First edition.
1 Quest p. 3
2 Good Guys p. 19
3 Cigarette Maker's Dilemma p. 39
4 On the Hunt p. 61
5 A New Mark p. 83
6 A Juul is Born p. 101
7 A Calgary Stampede p. 120
8 A Courtship p. 137
9 Buzz Factor p. 149
10 Experiments p. 163
11 Move Fast. Break Laws p. 172
12 A Nicotine Compromise p. 190
13 Project Tree p. 200
14 Atherton p. 219
15 Plan A p. 239
16 San Francisco Strikes Back p. 252
17 Juulionaires p. 269
18 Takeover p. 295
19 Panic p. 319
20 Bellagio p. 329
21 A Bloodbath p. 352
22 Veni Vidi Vici p. 377.
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Subjects
Subjects
Cigarette industry
Nonfiction
Substance abuse
Tobacco industry
Vaping
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ISBN
9780593237984
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