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Unmarketable: brandalism, copyfighting, mocketing, and the erosion of integrity
Unmarketable: brandalism, copyfighting, mocketing, and the erosion of integrity
Author
Moore, Anne Elizabeth
Publisher
Distributed by W. W. Norton
Publication Date
2007
Language
English
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Table of Contents
From the Book
Free candy
Scene for sale
Preaching to the converted
Playing fair
The master's blueprints
The filmmakers
The athletic shoe company
The male perfumers
The pharmaceutical manufacturers
I love monkey
Taking dissent off the market.
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Subjects
Subjects
Brand name products
Green marketing
Market segmentation
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ISBN
9781595581686
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