Introducing Sport Public Relations
Integrating Public Relations With Strategic Management
Utilizing Public Relations Campaigns
Focusing on the Sport Organization Media Relationship
Managing the Media Organization Relationship
Providing Information Services
Staging Interviews, News Conferences, and Media Events
Developing Organizational Media
Communicating in Times of Crisis
Exploring Direct Contact Tactics
Developing and Supporting Charitable Programs
Using the Web in Sport Public Relations
Communicating With Internal Publics
Communicating With External Publics
Addressing Legal And Ethical Considerations.
