An introduction : Bullshit 101. Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit
Social media is bullshit. There is nothing new under the sun
or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know
the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this
Meet the people behind the bullshit. Maybe "social media" doesn't work so well for corporations either? ; Kia and Facebook sitting in a tree
How marketers, cyber hipsters, and others deal with their critics (hint
How to sell bullshit without really trying. How to create and spread bullshit in seven easy steps ; And the answer is
How to really make it on the web. Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.
