Private label: turning the retail brand threat into your biggest opportunity

Book Cover
Author
Lincoln, Keith
Publisher
Kogan Page
Publication Date
2008
Language
English
Book
 Show Edition
Available from another library
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Place Hold

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Subjects

Subjects
Branding (Marketing)
Branding (Marketing) -- Management
Brand name products
Brand name products -- Management
Management
Retail trade

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Contributors
Thomassen, Lars
ISBN
9780749450274

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