Marketing immunity: breaking through customer resistance

Book Cover
Author
Lazarus, George
Publisher
Dow Jones-Irwin
Publication Date
c1988
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Advertising
Advertising -- Case studies
Case studies
Marketing
Marketing -- Case studies
New products
New products -- Case studies

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Contributors
Wexler, Bruce
ISBN
9780870949494

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