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The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns
Author
Barry, Pete (Pete S.)
Publisher
Thames & Hudson
Publication Date
[2016]
Language
English
Book
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Description
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Table of Contents
From the Book - 3rd edition.
Introduction
Basic tools
The strategy
Print
The campaign
The tagline
Generating strategies and ideas
TV
Ambient
Interactive
Social
Copy
Radio
Integrated
Execution
Presenting and selling your work
The student book
Conclusion.
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Subjects
Subjects
Advertising
Advertising campaigns
Advertising copy
More Details
ISBN
9780500292679
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