American sports in an age of consumption: how commercialization is changing the game

Cover; Acknowledgments; Table of Contents; Preface ; Introduction: Sports, Democracy and Consumer Culture ; One-Welcome to the Consumer Arena: Sports Stadiums and Consumerism ; Two-The Sports Gaming Culture ; Three-Does It Have to Be in the Game? Sports Video Games and Sponsorship

Four-"It's Not How You Play, but How You Look": Sports Merchandising and Consumer Spectacle Five-Sports, Consumer Culture and the Prospects for Change ; Chapter Notes ; Bibliography ; Index