ACSM's career and business guide for the fitness professional

pt. I. The fitness professional's career. The history of a profession

A fork in the road : technicians and clinicians

Sales

Marketing

Service

Operations, administration and management

Business policy development and risk management

pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner

Developing a business plan

Structuring the business plan

Seveloping a marketing plan

Seveloping a financial plan

Selling your dream

pt. III. Business plan, budgets, and presentation.