The IBM way: insights into the world's most successful marketing organization

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Author
Rodgers, F. G. (Francis G.)
Publisher
Harper & Row
Publication Date
c1986
Language
English

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Subjects

Subjects
Case studies
Computers
Computers -- Marketing -- Case studies
Electronic office machines
Electronic office machines -- Marketing -- Case studies
International Business Machines Corporation
Marketing
Marketing -- Case studies

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Contributors
Shook, Robert L.,1938-
ISBN
9780060155223

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