Introduction: Customization That Counts / James H. Gilmore and B. Joseph Pine II
1. Emerging Theory of Manufacturing / Peter F. Drucker
2. Marketing in an Age of Diversity / Regis McKenna
3. Managing in an Age of Modularity / Carliss Y. Baldwin and Kim B. Clark
4. Do You Want to Keep Your Customers Forever? / B. Joseph Pine II, Don Peppers and Martha Rogers
5. Is Your Company Ready for One-to-One Marketing? / Don Peppers, Martha Rogers and Bob Dorf
6. Breaking Compromise, Breakaway Growth / George Stalk, Jr., David K. Pecaut and Benjamin Burnett
7. Four Faces of Mass Customization / James H. Gilmore and B. Joseph Pine II
8. Versioning: The Smart Way to Sell Information / Carl Shapiro and Hal R. Varian
9. Making Mass Customization Work / B. Joseph Pine II, Bart Victor and Andrew C. Boynton
10. Managing by Wire / Stephan H. Haeckel and Richard L. Nolan.
