Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Gordon College - Jenks Library
Dark Mode
Navigation
Website
Databases
Journals
Commonwealth Catalog
Interlibrary Loan
Contact the Library
Reserve a Study Room
Sign in
Your Account
Library Home Page
Library Hours & Location
Library Hours & Location
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Clear search
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
Search
Browse
»
The handbook of brand management
The handbook of brand management
Author
Arnold, David
Publisher
Addison-Wesley
Publication Date
c1992
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
Loading Table Of Contents...
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Advertising
Advertising -- Brand name products -- United States
Brand name products
Brand name products -- United States
Brand name products -- United States -- Marketing
Marketing
More Details
ISBN
9780201632798
Staff View
Loading Staff View.
Loading, please wait
...
