Digital Marketing Quickstart Guide: the simplified beginner's guide to developing a scalable online strategy, finding your customers, and profitably growing your business

Part I: Digital marketing 101 ; 1. A crash course in marketing concepts ; 2. Core digital marketing concepts ; 3. Who are you selling to? ; 4. What are you selling? ; 5. What are your objectives?

Part II: Tools of the trade ; 6. Coming in for a landing ; 7. Capturing traffic ; 8. Directing traffic ; 9. Social ; 10. Following up with email

Part III: Execution ; 11. Building a sound marketing strategy ; 12. Digital marketing efficiency.