Introduction: You are the target
Sugar, fat, Salt: Somthing changed
Overriding the wisdom of the body
Sugar, fat, and salt make us eat more sugar, fat, salt
The business of food: creating highly rewarding stimuli
pushing up our settling points
sugar, fat, adn salt are reinforcing
We are wired to focus attention on the most salient stimuli
Rewarding foods become hot stimuli
Cues activate brain circuits that guide behavior
Emotions make food memorable
Rewarding foods rewire the brain
Eating behavior becomes a habit
The food industry: A visit to Chili's
Cinnabon: a lesson in irresistibility
The era of the monster thickburger
Giving them what they like
What consumer's don't know
The ladder of Irresistability
The world's cuisine becomes Americanized
Conditoned hypereating emerges: Overeating becomes more dangerous
What weight-loss drugs can teach us
conditioned hypereating emerges
Tracing the roots of conditioned hyoereating
Warning signs in children
The culture of overeating
The theory of treatment: Invitations to the brain
Food Rehab: The treatment framework
Avoiding types: On obsession and relapse
Making the critical perceptual shift
The end of overeating : Our success is the problem
List of author interviews
