The Elevator Speech + The Butterfly Effect = The Elevator Speech Effect
1. The Elevator Speech: A Small Message Can Have a Big Impact
2. A Define Your Intention
3. The Basic Core Outline to Get You Started
4. It's Not One Thing; It's Three Things
5. Build a Persuasive Case
6. Get Creative and Bring the Message to Life
7. Delivery: Speak in Your Own Authentic Voice
8. Earn the Right to Be Heard
9. "Plus-ing" the Elevator Speech
10. Walk Through It Before You Run with It
11. It's a Dance: Practice and Evaluate to Improve and Grow
12. Nuggets of Advice and Answers to Frequently Asked Questions
Conclusion: A Personal Letter from Terri
Afterword / Harvejr Mackay
