He emergence & characteristics of virtual worlds
The culture of virtual world users
Adult user profiles and habits
Teen user profiles and habits
The emergence of business within virtual worlds
Types of businesses within virtual worlds
Strategies and tactics from real-world brands
The virtual worlds of proprietary brands
Strategies, tactics and impact of virtual worlds built around a global brand
What's the measure of success?
Examples of co-branding in virtual worlds
What companies can learn from 'grass-root' virtual brands
Virtual world standards (the case of IBM)
Intellectual property theft
Reflections on trends, user behaviors and the impact on business and brand strategies.
