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Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
Author
Dooley, Roger, 1952-
Publisher
John Wiley
Publication Date
c2012
Language
English
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Description
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Table of Contents
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Excerpt
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Subjects
Subjects
Advertising
Advertising -- Psychological aspects
Business
Consumers
Consumers -- Psychology
Marketing
Marketing -- Psychological aspects
Neuromarketing
Psychological aspects
Psychology
More Details
Contributors
Ashby, Mark
Reader
Dooley, Roger
Author
ISBN
9781118113363
9781118175941
9781663709264
UPC
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