Consumers and services

Book Cover
Author
Gabbott, Mark
Publisher
J. Wiley
Publication Date
c1998
Language
English

Description

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Subjects

Subjects
Case studies
Consumer behavior
Customer relations
Customer relations -- Case studies
Marketing
Professions
Professions -- Marketing
Relations marketing
Service industries
Service industries -- Marketing

More Details

Contributors
Hogg, Gillian
ISBN
9780471957973
9780471962694

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