The brand marketing book: creating, managing, and extending the value of your brand

Book Cover
Author
Marconi, Joe
Publisher
NTC Business Books
Publication Date
c2000
Language
English

Description

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Subjects

Subjects
Advertising & Promotion
branding
Branding (Marketing)
Brand name products
Brand name products -- Marketing
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
Commercialisation
Marketing
Produits de marque
Produits de marque -- Commercialisation
Stratégie de marque

More Details

Contributors
American Marketing Association
ISBN
9780844222578
9780585207988

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