Business marketing strategy: cases, concepts, and applications

Author

Rangan, V. Kasturi

Publisher

R. D. Irwin

Publication Date

c1995

Language

English

Description

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Subjects

Subjects

Case studies
Industrial marketing
Industrial marketing -- Management
Management
Marketing
Marketing -- Management
Marketing -- Management -- Case studies
Product management

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Contributors

Moriarity, Rowland T
Shapiro, Benson P

ISBN

025616911

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