Research perspectives on social media influencers and brand communication

Book Cover
Publisher
Lexington Books
Publication Date
[2021]
Language
English
Appears on list
Endicott Special Project: YANG
Book
 Show Edition
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Subjects

Subjects
branding
Branding (Marketing)
Influence
Internet marketing
Marketing relationnel
Marketing sur Internet
Relationship marketing
Social media
Social media -- Influence
Stratégie de marque

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Contributors
Watkins, Brandi editor
ISBN
9781793613615
Appears on list
Endicott Special Project: YANG

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