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The experience economy
The experience economy
Author
Pine, B. Joseph
Publisher
Harvard Business Review Press
Publication Date
©2011
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book - Updated ed.
Preview to the updated edition: Beyond goods and services
Preview: step right up : Welcome to the experience economy
Setting the stage
The show must go on
Get your act together
Experiencing less sacrifice
Intermission: a refreshing experience : Work is theatre
Performing to form
Now act your part
The customer is the product
Finding your role in the world
Encore: exit, stage right.
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Author Notes
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Subjects
Subjects
Customer services
Differenzierungsstrategie
Diversification in industry
Erlebniskauf
Event-Marketing
Företagsledning
Marketing
Product management
Produktmanagement
Relationsmarknadsföring
Upplevelseindustri
More Details
Contributors
Gilmore, James H.,1959
ISBN
9781422161975
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