The accidental library marketer

How and why people become accidental marketers

Starting with the basics of communication

Assessing your current situation

Using demographic, geographic, and census data

What marketing experts think is most important

Getting administrators, managers, and staff to buy in

Making evidence-based decisions with administrators

Don't shy away from statistics

Understanding the cycle of true marketing

Writing your formal plans

Basic rules for producing good promotional materials

Getting the message out

Using your website for public relations and outreach

Finally, the fun stuff.