Part 1. Examining big data and its value to firms
2. Benefits of scale and velocity in big data: the movement to now!
3. Big data expands with passive data capture
4. Novel measures in market activity: direct vs. indirect measurements
5. Precision in data: new possibilities for mass customization and location-based services
6. Data fusion: combining data to produce economic value
Part 2. Success in leveraging big data
7. Strategies for monetizing big data
8. Monetizing big data through productization and data inverting
9. Impact of analytics and big data on corporate culture and recruitment
10. Stimulating innovation through big data
11. Disrupting business models with new data from location-based services
12. Protecting data assets
13. Future trends in big data
14. Getting started: SIGMA framework for implementing a big data strategy: from big data to big profits.
