Introduction: How do we "professionalize" our small business?
Leadership: Step one: The cockpit
Become a business on a mission ; Step one: Part two
Define your key characteristics ; Step one: Part three
Determine your critical actions ; Marketing: Step two: The right engine
Clarify your marketing message using the storybrand framework ; Sales: Step three: The left engine
Craft a million-dollar sales pitch ; Products: Step four: The wings
Optimize your product offering with the Product Optimization Playbook ; Overhead and operations: Step five: The body
Streamline your overhead and operations with Management and Productivity Made Simple ; Cash flow: Step six: Fuel tanks
Get control of your finances with Small Business Cash Flow Made Simple ; How to install the small business flight plan.
