Foreword / Rita Gunter McGrath
What my clients taught me
The real innovators among us
Six attributes and seven barriers
Intent : choosing to see and seize opportunities
Need : knowing where to look
Options : how to generate disruptive ideas
Value blockers : neutralizing "corporate antibodies"
Act : getting permission to experiement
Team : building an agile team
Environment : creating islands of freedom
For leaders : how to unleash internal innovation
Are entrepreneurs the innovators?