pt. 1. High technology in concept and society: High-tech megatenets: 10 principles of high-technology market behavior
Occupational opportunities in marketing high-tech products and services
Incubators, entrepreneurs, and high-tech marketing
pt. 2. Technological innovation and marketing: A place for supply-side marketing
International high-tech competition: a U.S. view
Can consortia keep us competitive? An interview with MCC's Bobby Inman
pt. 3. Marketing organization and sales management: Types of high-tech firms
Marketing high-tech services: target your sales
pt. 4. Interfacing marketing and R & D
pt. 5. Positioning and the selection of target markets
pt. 6. Searching for market opportunities and insight
pt. 7. Managing high-tech products
pt. 8. Directing the presentation
pt. 9. Processing and pricing
pt. 10. Strategic market planning
Representative cases: REACH Robotics Corporation; Nuclear fuel marketing: DOE's special situation; Cray Research, Inc.: the supercomputer people.
Vignettes: Nolan Bushnell, a Silicon Valley legend in his own time
High-tech movers and shakers: yesterday and today
How top executives in high-technology companies see themselves, their behavioral characteristics and motivations
Organizing for an R & D-marketing interface: The Micon Systems, Inc., case
Corning medical sales organization
Lasers: applying the technology here, there, and everywhere
Robotics industry channels
Marketing for nonradioactive DNA labeling.
