Diners, dudes, and diets: how gender and power collide in food media and culture

Preface: these are the stakes

Introduction: gender, consumption, and the Great Recession era of corporate food marketing

Crafting dude food media: from advertising to men's cookbooks

Creating a dude chef: Food Network's Guy Fieri

Producing food for dudes: the masculinization of diet soda & yogurt

Marketing diets to dudes: health, bodies & selves on Weight Watchers

Conclusion: dude, what happened?

Preface: these are the stakes

Introduction: gender, consumption, and the Great Recession era of corporate food marketing

Crafting dude food media: from advertising to men's cookbooks

Creating a dude chef: Food Network's Guy Fieri

Producing food for dudes: the masculinization of diet soda & yogurt

Marketing diets to dudes: health, bodies & selves on Weight Watchers

Conclusion: dude, what happened?