The rhetoric of soft power: public diplomacy in global contexts

Introduction

Evaluating soft power: toward a comparative framework

Japan: culture, pop culture, and the national brand

Venezuela: Telesur and the artillery of ideas

China: cultivating a global soft power

United States of America: public diplomacy 2.0 and twenty-first century statecraft

Conclusion.

Introduction

Evaluating soft power: toward a comparative framework

Japan: culture, pop culture, and the national brand

Venezuela: Telesur and the artillery of ideas

China: cultivating a global soft power

United States of America: public diplomacy 2.0 and 21st century statecraft

Conclusion.