Introduction: the puzzling puzzles of Harry Harlow and Edward Deci -- pt. 1. A New operating system
... -- 1. The Rise and fall of motivation 2.0 -- 2. Seven reasons carrots and sticks (often) don't work -- 2A. ...and the special circumstances when they do -- 3. Type I and Type X -- pt. 2. The Three elements -- 4. Autonomy -- 5. Mastery -- 6. Purpose -- pt. 3. The Type I toolkit -- Type I individuals: nine strategies for awakening your motivation -- Type I for organizations: nine ways to improve your company, office, or group -- The Zen of compensation: paying people the Type I way -- Type I for parents and educators: nine ideas for helping our kids -- The Type I reading list: fifteen essential books -- Listen to the gurus: six business thinkers who get it -- The Type I fitness plan: four tips for getting (and staying) motivated to exercise -- Drive: the recap -- Drive: the glossary -- The Drive discussion guide: twenty conversation starters to keep you thinking and talking -- Find out more - about yourself and this topic -- Acknowledgments -- Notes -- Index. Read More