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The three value conversations : how to create, elevate, and capture customer value at every stage of ... Read More

Peterson, Erik (Economist),(author.).
Riesterer, Tim,(author.). Smith, Conrad,(author.). Geoffrion, Cheryl,(author.).
Book Book ([2015])
Description: xvii, 232 pages : illustrations ; 24 cm
Publisher: New York : McGraw-Hill Education, [2015]
2 of 2 copies available at NOBLE (All Libraries). (Show all copies)
1 of 1 copy available at Gordon College.
0 current holds with 2 total copies.
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Library Location Call Number Status Due Date Courses
Gordon College Stack Level 3 HF 5438.5 .P4845 2015 (Text to Phone) Available -
  • ISBN: 9780071849715 hardcover
  • ISBN: 0071849718 hardcover
Bibliography, etc.:
Includes bibliographical references and index.
Contents:
Create value: the differentiation conversation. Create a buying vision -- Speak to situations, not ... Read More
Citation: Peterson, Erik. "The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale." New York : McGraw-Hill Education, 2015.
Link: https://gordon.noblenet.org/eg/opac/record/3711179?locg=20
 

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