Record Details

Catalog Search

Advanced introduction to marketing strategy / George S. Day.

Day, George S.,(author.).
Book Book ([2022])
Description: xi, 127 pages ; 23 cm.
Publisher: Northampton, Massachusetts : Edward Elgar Publishing, Inc., [2022]
2 of 3 copies available at NOBLE (All Libraries). (Show all copies)
1 of 1 copy available at Gordon College.
0 current holds with 3 total copies.
Sort by distance from:
Show Only Available Copies
Library Location Call Number Status Due Date Courses
Gordon College Lobby New Book HF 5415 .D385 2022 (Text to Phone) Available -

  • ISBN: 9781800377882 (cased)
  • ISBN: 1800377886 (cased)
  • ISBN: 9781800377905 (paperback)
  • ISBN: 1800377908 (paperback)
Contents: Preface 1. Marketing strategy: the guiding premises 2. Marketing strategy: looking back to ... Read More
"Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the ... Read More
Citation: Day, George S. "Advanced introduction to marketing strategy." Northampton, Massachusetts : Edward Elgar Publishing, Inc., 2022.

Additional Resources