Chapter 1. Introduction -- PART I. PLAYERS IN A TIME OF ECONOMIC CRISIS -- Chapter 2. Walmart---A
... Winner -- Chapter 3. Procter & Gamble: An Old Strategy is Found Wanting -- PART II. GREAT COMEBACKS -- Chapter 4. Continental Airlines: Salvaging from the Ashes -- Chapter 5. Harley-Davidson: A Long-Overdue Revival -- Chapter 6. IBM: A Fading Giant Rejuvenates -- PART III. ENTREPRENEURIAL ADVENTURES -- Chapter 7. Google---An Entrepreneurial Juggernaut -- Chapter 8. Starbucks---A Paragon of Growth and Employee Benefits Faces Storm Clouds -- PART IV. PLANNING -- Chapter 9. Euro Disney: Bungling a Successful Format -- Chapter 10. Boeing: Miscalculations on a Worldwide Scale -- Chapter 11. Vanguard: Success in Taking the Road Less Traveled -- PART V. LEADERSHIP AND EXECUTION -- Chapter 12. Hewlett-Packard Under Carly Fiorina, and After Her -- Chapter 13. Southwest Airlines: "Try to Match Our Prices" -- Chapter 14. Herman Miller: A Role-Model in Leadership -- Chapter 15. Boston Beer---Can I Compete with the Big Boys? -- PART VI. CONTROLLING -- Chapter 16. United Way: A Not-for-Profit Organization Also Needs Controls and Oversight -- Chapter 17. Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing -- Chapter 18. MetLife: Poorly Controlled Sales Practices -- PART VII. ETHICAL MISTAKES -- Chapter 19. DaimlerChrysler: Blantant Misrepresentation -- Chapter 20. Merck's Vioxx: A Catastrophe and Other Problems -- Chapter 21. Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario -- Chapter 22. Conclusions: What Can Be Learned? Read More