Machine generated contents note: ch. 1 Far from Monolithic: The Enigma of the Modern Sports Fan /
... Kenon A. Brown -- Unit I Anatomy of the Modern Sports Fan -- ch. 2 Highly Identified Sports Fans and Personality Traits / Michael B. Devlin -- ch. 3 Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions? / Karla K. Gower -- ch. 4 Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations / Stan Diel -- ch. 5 Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure Measurements / Michael Devlin -- Unit II Applications for the Modern Sports Fan -- ch. 6 Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media / Fei Qiao -- Read MoreContents note continued: ch. 7 Assessing National Connection in Sports Fan Contexts: Toward a More
... Cohesive and Robust Measurement / Andrew C. Billings -- ch. 8 Team Identification in Traditional and Fantasy Football Fandom: Contradictory or Complementary Concepts? / Brody J. Ruihley -- ch. 9 Feeding a Nationalized Fan Base: US and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup / Yiyi Yang -- Unit III Fallout of Modern Sports Fandom -- ch. 10 On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions / Kenon A. Brown -- ch. 11 The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication / Natalie Brown-Devlin -- ch. 12 Role Models or Criminals? The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athletes / Mark Davis -- Unit IV The Future of the Modern Sports Fan -- Read MoreContents note continued: ch. 13 Uses and Gratifications of Streaming Sport Services Consumers /
... Kenon A. Brown -- ch. 14 Fanatical Sports Fans versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field / Andrew C. Billings -- ch. 15 The Wide World of Sports Gets Even Wider: Virtual Reality, Augmented Reality, and Implications for the Modern Sports Landscape / Melvin Lewis. Read More
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